ATC Brand System
Project Overview
ATC is a growing SAP consulting and solutions company helping mid-sized businesses modernize their operations through automation, system optimization, and real-time data integration. As they expanded their service offerings; spanning SAP S/4HANA, technical development, digital workflows, and cloud-based solutions—they needed a brand identity that reflected their expertise and their people-first approach to transformation.
INDUSTRY
TECH CONSULTING
ROLE
Brand Design, Brand Strategy
YEAR
2025
CLIENT
ADAPT TECHNOLOGIES CONSULTING
Design Direction
The chosen direction, Tech-Forward & Human-Centric, combines clean geometry, modern line-based patterns, and a warm, friendly tone.
This direction balanced:
Navy blue for trust and intelligence
Teal/green accents for innovation and growth
Light neutrals to create an open, inviting environment
Soft geometric lines & abstract systems to reflect structure and digital workflows
BRAND SYSTEM
MARKETING
