JENNY SITU

Graphic Design

see live ->

ATC BRAND SYSTEM

Client

ATC

YEAR

Nov 2025 (Ongoing)

My Role

BRAND STRATEGY + IDENTITY/ WEB DESIGN

back to projects

Graphic Design

see live ->

ATC BRAND SYSTEM

Client

ATC

YEAR

Nov 2025 (Ongoing)

My Role

BRAND STRATEGY + IDENTITY/ WEB DESIGN

back to projects

B2B Consulting Brand System

Project Overview

ATC is a growing SAP consulting and solutions company helping mid-sized businesses modernize their operations through automation, system optimization, and real-time data integration. As they expanded their service offerings; spanning SAP S/4HANA, technical development, digital workflows, and cloud-based solutions.

DESIGN CONCEPT & ART DIRECTION

The chosen direction, Tech-Forward & Human-Centric, combines clean geometry, modern line-based patterns, and a warm, friendly tone.

This direction balanced:

Navy blue for trust and intelligence
Teal/green accents for innovation and growth
Light neutrals to create an open, inviting environment
Soft geometric lines & abstract systems to reflect structure and digital workflows

The chosen direction, Tech-Forward & Human-Centric, combines clean geometry, modern line-based patterns, and a warm, friendly tone.

This direction balanced:

Navy blue for trust and intelligence
Teal/green accents for innovation and growth
Light neutrals to create an open, inviting environment
Soft geometric lines & abstract systems to reflect structure and digital workflows